The best way to learn how to turn your homepage into a “conversion catcher”? Study big brands spending the cash and time to test, refine and optimise theirs. And if you’re a technology or software company, successful SaaS businesses are the perfect teachers to “piggyback” off and build your own success.
That’s what this checklist gives you: a breakdown on each part of your homepage to show you how billion-dollar businesses get the most from each.
* Using a catchy headline that tells people nothing about who you are (or what you offer)
* Cluttering your “hero” with a jumble of ideas that just confuse visitors
* Stuffing your navigation bar with as many options that you can
* A button that says nothing more than “Submit” or “Go”, with no explanation around it
